Privacy Policy

1. Summary

We collect the minimum data we need to run the site and the fake-review analyzer. We don't sell your data. We don't show display ads. We use cookies for login sessions and basic analytics, not for tracking you across the web. You can request deletion of your data at any time by emailing legal@primereviewspro.com.

This policy applies to primereviewspro.com, operated by Prime Reviews Pro ("we", "us"). By using the site you consent to the practices described here.

2. What we collect

Information you give us directly

• Email address — when you create an account, subscribe to the newsletter, or sign up for the fake-review analyzer.
• Password — stored as a salted hash; we never see or store your plaintext password.
• Name — if you provide one when contacting us or subscribing.
• Analyzer input — the Amazon product URLs or review text you paste into the analyzer. See section 3 for how we use it.
• Payment info — handled entirely by PayPal. We never see, store, or touch your card number, PayPal password, or bank details. We do receive a payer email and transaction ID from PayPal to associate the payment with your subscription.
• Messages — anything you send us through our contact addresses or forms.

Information collected automatically

• IP address — logged for security, rate limiting, and basic analytics. Hashed with SHA-256 before being stored long-term.
• Browser user-agent string — which browser and device you use.
• Pages visited, referring URL, timestamps — for aggregate analytics about what content is useful.
• Click tracking on outbound affiliate links — we log which product links get clicked so we can tell which reviews help readers and which don't. Logged data: target URL, post slug, referring URL, UA, hashed IP. We do not share this with Amazon.

3. The browser extension

The Prime Reviews Pro browser extension is covered by this policy and is described separately here because it behaves differently from the website.

It does nothing until you click it. The extension does not run on page load, does not monitor your browsing, and sends nothing anywhere unless you click its toolbar icon on an Amazon product page or a Trustpilot company page. Installing it does not start any data collection.

It may load one or two further pages of reviews from Amazon. Ten reviews is a thin basis for a score, so after you click, the extension may follow the site's own “Next page” link to read more — at most two additional pages. These requests go to Amazon or Trustpilot, not to us, and are exactly what happens when you click that link yourself. It only ever follows a link the site has put on the page; it never constructs a web address of its own.

When you do click it, this is everything that is sent to our servers:

• The text of the reviews displayed on that page, along with each review's star rating, reviewer display name, date, and whether it carries a Verified Purchase badge.
• The product or company title, and the product identifier (an ASIN on Amazon).
• Your licence key, if you have saved one, so we can tell whether your account has unlimited checks.

This is everything that is never sent: your Amazon cookies or session, your login details, your order history, your addresses or payment details, your browsing history, and any data at all from pages that are not Amazon product pages or Trustpilot company pages. The extension has no permission to read any site other than the Amazon and Trustpilot domains listed in its manifest, and it makes network requests only to primereviewspro.com.

Your licence key is stored in your browser's own extension storage. If you are signed into Chrome or Firefox, your browser may sync it to your other devices — that sync is performed by your browser, not by us. We hold the key on our side only to check whether it is valid and unexpired.

No account is required to use the extension, and we do not create one for you. We do not build a profile of you, and we do not sell, rent or share extension data with anyone. Review text submitted for analysis is stored so that the analysis can be retrieved and so we can improve detection accuracy; see section 7 for how long we keep things.

You can remove everything the extension holds at any time by uninstalling it, which deletes its stored data including your licence key.

4. Why we collect it

• Run the service. We need your email to send you login links, subscription confirmations, and analyzer results. We need your payment metadata to grant and track premium access.
• Fake-review analysis. Analyzer input (URLs or pasted reviews) is processed by our detection engine and third-party AI providers (see section 4). Results are stored against your account so you can see your history. Pasted review text itself is not retained beyond the cache window necessary to return your results.
• Improve the site. Aggregate analytics help us understand which guides help readers and which fall flat. We never personalise content based on individual profiles.
• Prevent abuse. Hashed IPs, rate limits, and session logs help us block bots, brute-force attempts, and scraping.
• Legal obligations. We keep transaction records long enough to meet tax and accounting requirements.

5. Who we share it with

We do not sell your personal information. We share it only with the specific third parties we need to run the service:

• PayPal — for subscription and one-time payment processing. Subject to PayPal's privacy policy.
• Our email provider (SMTP relay / transactional email service) — to deliver login links, receipts, and newsletters.
• AI model providers — when you run an analysis, the review text you submit is sent to one or more AI classifier APIs (currently Anthropic, Groq, Cerebras, or similar) purely to generate the analysis result. These providers operate under their own privacy policies and we only send the text needed for the classification task. No email or account identifier is included in the request payload.
• Amazon — only via ordinary referer headers if you click an affiliate link. We do not proactively send Amazon any of your data.
• Law enforcement — if legally compelled by a valid U.S. court order, subpoena, or equivalent legal process. We will push back on overly broad requests where we can.

We do not share data with ad networks. We do not serve display advertising on this site.

6. Cookies & tracking

We use a small number of cookies, all strictly functional:

• Session cookie — keeps you logged into your account. Deleted when you log out or the session expires.
• Consent / dismissal cookies — remember whether you've dismissed the newsletter bar or closed a popup so we don't show it again.

We do not use third-party advertising cookies, cross-site trackers, or fingerprinting libraries. We do load Google Fonts for typography, which may be subject to Google's privacy practices; if that matters to you, consider using a browser extension that serves system fonts locally.

7. How long we keep it

• Account data — kept while your account is active. Deleted within 30 days of an account deletion request.
• Payment records — kept 7 years for tax and accounting compliance.
• Analyzer results — kept 90 days so you can see history; older rows auto-purged nightly.
• Review cache — analyzed review text is cached for up to 24 hours to avoid re-hitting Amazon for duplicate requests, then deleted.
• Session tokens — expire after 30 days of inactivity; expired rows auto-purged nightly.
• Hashed IP logs — kept 60 days for abuse investigation, then deleted.

8. Your rights

Depending on where you live, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Correct — ask us to fix anything that's wrong.
• Delete — ask us to erase your account and associated data (subject to legal retention obligations).
• Port — request your data in a machine-readable format.
• Object — opt out of specific uses such as marketing emails.
• Not be sold — California residents under CCPA have the right to opt out of the sale of personal information. We do not sell personal information, so this right is automatically honoured.

To exercise any of these, email legal@primereviewspro.com from the address on your account. We'll respond within 30 days (GDPR) or 45 days (CCPA), whichever applies.

9. How we protect it

All site traffic is served over HTTPS. Passwords are stored as salted hashes using modern algorithms. Session tokens are 256-bit random values stored HttpOnly and Secure. Payment processing is delegated entirely to PayPal — we never handle card data ourselves. We review access logs and apply security patches regularly. That said, no system is 100% secure; if we ever detect a breach affecting your data, we will notify you as required by applicable law.

10. Children's privacy

This site is not intended for children under 13 and we do not knowingly collect personal information from anyone under 13. If you believe a child has submitted personal information to us, email legal@primereviewspro.com and we will delete it promptly.

11. Changes to this policy

If we change how we handle data, we'll update this page and change the "Last updated" date at the bottom. Material changes will also be announced to active subscribers by email. Continued use of the site after changes take effect constitutes acceptance of the updated policy.

12. Contact

Privacy questions or requests: legal@primereviewspro.com

For non-privacy inquiries, see our contact page.

Last updated: August 9, 2026