Free, plain-English guides to reading product reviews with a sharper eye — the patterns fakes leave behind, the tactics sellers use, the rules that now govern reviews, and what automated checkers can and can't do.
The seven repeatable tells that separate genuine reviews from planted ones, with examples of each.
Review timing is one of the loudest fake-review signals. Here's how to read the dates on a listing.
What the 5-star-to-1-star distribution actually tells you — and the shapes that should make you pause.
What the badge really certifies, what it doesn't, and why it isn't proof a review is honest.
How machine-written reviews read, the phrases that give them away, and why there are suddenly so many.
Review clubs, incentivized posts, listing hijacks and more — the playbook sellers use to inflate a rating.
Not always. How to tell a genuinely mediocre product from one whose ratings were gamed.
Real reviews get flagged too. The patterns that make an honest review look suspicious to an algorithm.
Listing merges and variation swaps put unrelated reviews on a product. How to catch it.
What the FTC's 2024 rule bans, who it targets, and what it changes for shoppers and sellers.
Amazon blocks automated fetching. What that means for every URL-based review checker — including ours.
Different tools, different methods, different verdicts. How to weigh them instead of trusting one blindly.
A straight explanation of what Prime Reviews Pro analyzes and how it scores a set of reviews.
Fake reviews aren't just an Amazon problem. What to watch for across the other big review platforms.
Putting it together: a practical routine for reading reviews so they help you, not the seller.
The free Prime Reviews Pro extension scores the reviews on the page you're already looking at — Chrome, Edge & Firefox, 10 checks a day, no account.
Get the free extension →